This series of workshops is presented by Rotman Centre for Health Sector Strategy in partnership with Rotman’s Health Care Management MBA Association (HMA) and University Health Network (UHN) Techna Institute and Technology Development and Commercialization Office.

sign up

You and your colleagues are invited to register for the third offering of our medical devices strategy workshops. If you are interested in the workshops, registration is $25 plus HST per person or $75 plus HST for all four sessions.

TO ATTEND: Pre-registration is mandatory. Visit or Sign Up Here

These workshops will address the key strategic trends in the medical devices industry to aid working professionals as well as entrepreneurs and new entrants to the medical devices arena.

Topics and examples will focus on Canadian and global companies. Participation will involve focused pre-readings, together with active engagement in discussions during the sessions.


The workshops will be non-credit seminars, open to industry executives, graduate business and medical students. The Rotman Centre for Health Sector Strategy will issue a certificate of completion for attendees who participate and contribute to all four seesions.


major themes

Feeding and riding the beast: The series will focus on two major themes


Feeding the beast

How do medical device businesses bring new products and services into their portfolios?


Riding the beast to market

How do medical device businesses develop new opportunities for their products and services within established markets while also exploring new markets?




All sessions are at the Rotman School of Management, University of Toronto, 105 St. George Street, Classroom 1025 (Lower Level South Building).


format & schedule
Faculty Facilitator:
Will Mitchell, Anthony S. Fell Chair in New Technologies and Commercialization, Professor of Strategic Management, Rotman School of Management, University of Toronto.
Session 1
Tuesday, Jan 20th, 6:30 to 8:00pm

Strategic Industry Trends: Identifying key players and markets with an emphasis on the market forces facing firms of different sizes and locations.



Background readings for session 1

Session 2
Tuesday, Feb 3rd, 6:30-8:00pm

Established Medical Device Company Case






Background readings for session 2

Session 3
Tuesday, Feb 17th , 6:30-8:00pm

Start-up Medical Device Company Case






Background readings for session 3

Session 4
Tuesday, Mar 3th, 6:30-8:00pm

Entrepreneurs and Established Firms: This last session will focus on how entrepreneurs and established firms manage their relationships and in particular how they establish boundaries with new ventures.


Background readings for session 4


We plan to use the seminar series as a launching pad for engagement in projects with ventures associated with Rotman, Techna and UHN-TDC.


We will focus on companies that have presence in Canada as well as global presence, whether currently or potentially